Facebook Vs Twitter: Which Performs Better?

Which has more value to content producers – a tweet or a Facebook share? New data from SocialTwistthrows up some interesting answers.

The company’s Social Media Sharing Trends 2010 Report is based on the social media sharing analysis of millions of referral messages sent using the Tell-a-Friend widget from August 2009 to July 2010. It suggests that Facebook is the dominant social networking site for sharing links but Twitter might be better for click-throughs.

Email is still the biggest source of referrals, accounting for 55% of the shares made, though it lost 4% share since last year. Social networks accounted for 24% of shares.

Yet when it came to people actually clicking on the links, social networks reigned supreme. Usage of social networking sites for sharing links increased more than 10%, with Facebook as the clearly dominant service. Social networking sites account for over 60% of the click-thoughs, a bump up of over 16% from last year.

Within social networking, Facebook accounted for 78% of referrals, followed by 14.5% for MySpace, 5% for Twitter and Google-owned Orkut for 2%.

The click-through rates told a different story. For every link shared on Facebook, 2.87 people clicked through to the original story. Every link posted on Twitter generated 19.04 clicks, more than six times as much.

I think there are a few simple reasons for this. The main point is that Twitter has a 140-character limit so anyone who is curious will need to click through to the story, whereas Facebook allows enough information in the post to satisfy the average person’s curiosity without the need to click-through. If your goal is to get people to click, then Twitter has the advantage. If your goal is to simply convey information it’s probably the same either way.

Secondly, most people tend to connect with their real-life friends on Facebook, who may or may not have the same tastes and interests as them. Whereas on Twitter, they are more likely to follow people with a common interest.

However, the data still shows that Facebook is likely to send the majority of traffic, simple based on volume. The click-through rate per share is interesting but increasing the number of shares is still the main game.

Grover Does Old Spice On Facebook

Facebook News
Grover is not unique among Muppet kind for having a Facebook page. Among his Sesame Street cohorts, the slimmed down Cookie Monster, Oscar the Grouch and  Big Bird have them – though Bert and Ernie have to share one. Among the Muppet Show Muppets, Kermit and Miss Piggy have them too.

But none can match the comic genius of Grover. His page is full of gems but my favorite is his latest posting – a YouTube video of Grover’s Old Spice Man parody. We have embedded it for your viewing pleasure below. And here’s a link to the original ad in case you feel the need to refresh your mem

New Facebook Likes Website

New to Facebook is a open sourced website called http://www.mylikez.in - This new website will allow any facebook user to go and post different things that they like and vote on it! Users will be about to go on and share audio, vidoes, websites, phrases and more! come visit us now and start posting what you like!

Facebook Dramatically Upgrades Comments Plugin Features

As part of a subtle change, Facebook has made a number of upgrades to their comments plugin. The changes include a new voting feature, the inclusion of a user’s network (their work place or location), as well as the percentage of likes a comment gets on a thread, and most significantly: threaded comments.

As the image below depicts, the comments are dramatically improved. So what are all of the new features? We’ll break down each one below. Currently there are four core upgrades:

1. User network – While Facebook has technically removed the “networks” feature, comments will now display a user’s location, school they are attending, or company that they are a part of depending on what details they’ve entered in their profile.
3. Comment voting – Another significant feature is comment voting. While it doesn’t appear as though comments are prioritized, users can provide feedback and rate a comment as either positive or negative. That vote is then used to calculate the next feature.
4. Feedback rating & comment count – The feedback rating is the percentage of votes that were positive. If a comment received no feedback, there won’t be a rating. Unfortunately we have yet to determine whether or not this will become a global feedback rating as a mechanism for preventing spam, however it’s pretty obvious that having a higher feedback rating is a good thing. Additionally, a comment count will show how many comments a user has contributed to a thread
5. Threaded comments – This is huge! As far as we can remember, comments were previously displayed in a single thread, however now you reply to specific comments to create sub-conversations.

While we’re not quite sure how far Facebook is intending to take this comments platform, this is definitely a significant upgrade to what was previously an extremely basic commenting system. By adding features there’s no doubt that Facebook will be able to increase adoption. We’re waiting to see what additional improvements Facebook has in store for their commenting feature (such as, will the company launch a more robust moderation tool?). What would you like to see Facebook add to this new comments plugin?

Facebook Unveils New Temporary Password Security Feature

Facebook has launched a new security feature allowing users to request a temporary password if they are using a public computer.

A post on the Facebook blog explains that users can text “otp” to 32665 on their mobile phone, and receive a password that can be used only once and expires in 20 minutes. In order for this to work, the Facebook user must have a mobile phone number in their account.

This feature should make it safer to use public computers in places like cafes, libraries and airports. A temporary password should thwart any attempts by hackers to use physical devices on the backs of computers to log keystrokes and therefore capture passwords.

Meanwhile, a feature announced in September – the ability to log out remotely from any session – has now been rolled out to all users. This means that if you use a friend’s computer to use Facebook and forget to log out, you can rectify the situation later. It also means that if hackers have taken hold of your account, you can boot them off and reset the password (unless they do it first, presumably).

Facebook is also about to start prompting users to regularly update their security information at this page.

I’m impressed by these initiatives – nothing is foolproof but this all makes a good deal of sense to me. What else do you think Facebook could be doing to improve security for users?

Bing And Facebook Making Search Announcement Tomorrow

Tomorrow morning, Bing and Facebook will be making an announcement regarding new search offerings that make search more social. The exact details of the announcement have not yet been revealed, however we’re assuming that the announcement involves further integration with Facebook.http://www.mylikez.in